Hahahahaha! Well, three reasons really: 1) I have an "unlimited" card for Cineworld, and try to make good use of it. 2) Bad or mediocre films (and books, for that matter) are as instructive - if not more instructive - to me as a storyteller than good or great ones. 3) Frankly, reviews generate income, so I try to put as many out there as I can.