I also despise the kind of corporate sales lingo you describe in this article, and do not consider myself a sales/business person in any way, shape, or form. However, I do tag the end of my articles with that silly thing (with legalise wording copied from elsewhere) because it seemed an effortless cut and paste to do so. Oddly, I have had a few bites, which is nice. But I'm certainly not going door to door asking people to accept Ev Williams as personal Lord and Saviour.