What was particularly awful was the way they fobbed us off by trying to say it was called "Creme Egg" not "Dairy Milk Creme Egg" so therefore they didn't have to use proper Cadbury's dairly milk chocolate on the outside anymore, and could fob us off with some cheap alternative. Needless to say, such pathetic excuses cut zero mustard with the Brits. Creme Egg sales dropped throughout the UK, and to this day I refuse to eat the new version.